Selling to Humans: A New Approach to Exchange - David N. Plotkin - Paperback

WE SHOULD SELL THE WAY WE'D LIKE TO BUY IF WE WERE BUYERS & KNEW NOTHING ABOUT SELLING. But the sales process that has been taught for the past 150 years has created deception, a feeling of powerlessness in the buyer & a total distrust of anyone who sells for a living. SELLING TO HUMANS provides an alternative by introducing Ten Principles which are steeped in a human-centered values ethic. It then redefines the entire process of selling, from the initial approach through the service after a sale. It THROWS AWAY THE CONCEPT OF "CLOSING" in favor of new techniques for agreeing on courses of action. In addition, it covers territory which no other business book has covered in this way, such as how to become a professional communicator, & why people really do what they do. SELLING TO HUMANS features time-tested techniques used in thousands of selling situations for a decade. It is motivational, inspiring & to quote one SELLING TO HUMANS seminar graduate, it shows that "success does not have to be difficult." Paperback, 272-pages. Call INFLUENCE TRAINING SYSTEMS. Retail $14 (volume pricing, wholesale & premium programs available). P.O. Box 900, Dept. FB1, Cotati, CA 94931, or phone (800) 792-1231. FAX 707-792-6969. Call for distributor name.Plotkin, David N. is the author of 'Selling to Humans: A New Approach to Exchange - David N. Plotkin - Paperback' with ISBN 9780964354944 and ISBN 0964354942.