Selling High Value Software

Based on twenty plus years of selling enterprise software solutions internationally, "Selling High Value Software" is about winning deals at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These are ideas and suggestions that will help you through the sales negotiations, due diligence processes and commercial situations that are typical of high value software contracts. Aimed at small and medium sized software companies who develop original intellectual content, this book comes at a time of significant software vendor rationalization in the buyer community, renegotiated license agreements and increasing downward pressure on software financial returns. The book is a street-fighter's guide to value creation and is beautifully paced throughout it's high-octane 200+ pages.Coburn, John is the author of 'Selling High Value Software ' with ISBN 9781411650893 and ISBN 1411650891.