Selected Works of R. B. Zajonc

* Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena. * Presents works that express a simplicity of problem formation. * Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem. * Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.Zajonc, Robert B. is the author of 'Selected Works of R. B. Zajonc' with ISBN 9780471433064 and ISBN 0471433063.