1559406

9780887307515

Secret Formula How Brillant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Secret Formula How Brillant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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  • Condition: Good
  • Provider: STACEY OLSEN Contact
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    100%
  • Ships From: Acworth, GA
  • Shipping: Standard, Expedited
  • Comments: Book is in good condition, cover has some wear along the edges and corners. Spine is faded and has a mild crease. Prior owners name is on the first inside page.

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  • ISBN-13: 9780887307515
  • ISBN: 0887307515
  • Publisher: HarperCollins Publishers

AUTHOR

Allen, Frederick Lewis

SUMMARY

"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."--The Financial TimesAllen, Frederick Lewis is the author of 'Secret Formula How Brillant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World' with ISBN 9780887307515 and ISBN 0887307515.

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