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Publication Date: 2006
Publisher: Penguin Group (USA) Incorporated
JOHN BATTELLEis a cofounding editor of Wiredand the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.Battelle, John is the author of 'Search How Google And Its Rivals Revwrote the Rules of Business And Transformed Our Culture', published 2006 under ISBN 9781591841418 and ISBN 1591841410.
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