Search Engine Optimization

Put Your Website in the Spotlight A Step-by-Step Guide Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers. Cut through the trendy jargon to find the "Eternal Truths" of SEO Discover the right keywords using the latest research tools and your own gut check Get to know your stats and the free stat-collector, Google Analytics Optimize your site for search engines and your site visitors so you can be found, then make the sale Use the social web to help you reach your business goals, even if you're not a social networking butterfly You'll also find: Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid Praise for Search Engine Optimization: An Hour a Day "This book offers a systematic, commonsense approach to the art and science of SEO." -Chris Sherman, SearchEngineWatch.com "The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites-perhaps even your website." -P.J. Fusco, ClickZ Magazine columnist "The practical and realistic emphasis on business-oriented needs makes the book a great reference." -Joe Dolson, inter:digital strategies "Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages." -Harvey Ramer, marketing designer and blogger, Design DelineationsGrappone, Jennifer is the author of 'Search Engine Optimization', published 2008 under ISBN 9780470226643 and ISBN 0470226641.