2061053

9781588341464

Satisfaction Guaranteed The Making of the American Mass Market

Satisfaction Guaranteed The Making of the American Mass Market
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  • ISBN-13: 9781588341464
  • ISBN: 1588341461
  • Publisher: Smithsonian Institution Press

AUTHOR

Strasser, Susan

SUMMARY

"This thoughtful, intelligent, provocative book is a blend of numerous disciplines, Strasser has taken on a large and complex subject: the transformation of the American economy, and thus American culture, from individual to mass production....Using the evolution of advertising as her book's leitmotif--its many illustrations include ample and revealing reproductions of late nineteenth- and early twentieth-century magazine advertisements--she shows how we have evolved into a consumer culture in which the creation of demand is central."Strasser, Susan is the author of 'Satisfaction Guaranteed The Making of the American Mass Market' with ISBN 9781588341464 and ISBN 1588341461.

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