Satisfaction Guaranteed The Making of the American Mass Market

Satisfaction Guaranteed The Making of the American Mass Market
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9781588341464
  • ISBN: 1588341461
  • Publisher: Smithsonian Institution Press


Strasser, Susan


"This thoughtful, intelligent, provocative book is a blend of numerous disciplines, Strasser has taken on a large and complex subject: the transformation of the American economy, and thus American culture, from individual to mass production....Using the evolution of advertising as her book's leitmotif--its many illustrations include ample and revealing reproductions of late nineteenth- and early twentieth-century magazine advertisements--she shows how we have evolved into a consumer culture in which the creation of demand is central."Strasser, Susan is the author of 'Satisfaction Guaranteed The Making of the American Mass Market' with ISBN 9781588341464 and ISBN 1588341461.

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