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1543121

9781555445812

Sas Technical Report R-109 Conjoint Analysis Examples

Sas Technical Report R-109 Conjoint Analysis Examples

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Product details

  • ISBN-13: 9781555445812
  • ISBN: 1555445810
  • Publisher: SAS Publishing

AUTHOR

by Unknown Author

SUMMARY

This book describes performing conjoint analysis in SAS with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data collection and manipulation, holdouts, brand by price interactions, maximum utility and multinomial logit simulators, and change in market share. The multinomial logit model for discrete choice data is briefly discussed. The TRANSREG procedure specifications for conjoint analysis are documented.Sas Technical Report R-109 Conjoint Analysis Examples, with ISBN 9781555445812 and ISBN 1555445810.

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