Sales Manager's Desk Book

More than just a revision of a highly successful book, this brand-new second edition of Sales Manager's Desk Book offers a wealth of completely new material, including four totally new chapters ... new checklists and tips ... new information on sales techniques, tracking, and technology ... along with a full revamping of the entire book to bring it up to date. Among the important new topics covered in depth are communications technology and the sales manager, shifting sales channels, sales force automation and making ethics and integrity valuable sales tools. Plus you'll find new information on telemarketing and mass marketing ... new ways to increase sales force productivity and sales ... new data on the biggest metropolitan markets ... new training methods, voice mail and teleconference tips ... and new ideas for bonus and compensation plans.Garofalo, Gene is the author of 'Sales Manager's Desk Book' with ISBN 9780137865833 and ISBN 013786583X.