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9780618721016

Sales Management

Sales Management
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Product details

  • ISBN-13: 9780618721016
  • ISBN: 0618721010
  • Edition: 1
  • Publication Date: 2008
  • Publisher: Houghton Mifflin Company College Divisio

AUTHOR

Babin, Barry J., Hair, Joseph F., Mehta, Rajiv

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SUMMARY

This text is designed to cover all the basic topics in sales management while emphasising customer loyalty, customer relationship management and the effects of technology on the sales function. It aims to keep pace with the evolving role of sales managers in the telecommunications age.Babin, Barry J. is the author of 'Sales Management', published 2008 under ISBN 9780618721016 and ISBN 0618721010.

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