Sales Blazers

(Flap Copy)The challenge: achieve high-level growth on an annual basis. Every sales professional faces it. Mark Cook, a growth leadership consultant for leading performance improvement company O.C. Tanner, called on top sales earners at leading organizations worldwide to discover their secrets for sales success. The results revealed trailblazing strategies for dramatic growth-which can be repeated by salespeople at any level and used to lead sales and support teams in any industry. Sales Blazers explores these advanced strategies. Calling upon Fortune 500 and Inc. 500 companies, Cook observed the eight strategies €ŒSales Blazers€¥ across the board consistently use to deliver huge revenue boosts. Pulling from his experience as a sales leader in the trenches at FranklinCovey, Center 7, and O.C. Tanner, Cook describes each breakthrough strategy in detail and reveals how these top sales leaders use them to consistently outperform trends and their competition and sustain extraordinary growth. He also outlines the €ŒSales Blazer Method,€¥ which encompasses the eight strategies common to all top earners. You'll see how effective sales leaders: 1. Start with a clean bill of health to increase selling time 2. Spark a performance pursuit to influence and motivate 3. Get the €ŒExpress Pass€¥ to accelerate relationships and beat the competition 4. Play their depth chart to align strengths and engage broader talent 5. Activate short-term expectations to reach long-term goals 6. Coach like professionals to strengthen their advisory role 7. Improve feedback to achieve better results 8. Heighten reward potency to increase momentum Used in concert, these strategies help you prepare more effectively, and improve your ability to lead and achieve goal-shattering results year after year. (Back Cover Copy)Send your sales into the stratosphere with the advanced strategies for extraordinary growth! You know the drill: your sales success of the previous year becomes next year's toughest hurdle. And yet, there are sales leaders out there who pull off the miracle every time, consistently earning steady growth. What's their secret? Sales Blazers is your hands-on guide to the breakthrough approaches for achieving remarkable numbers year after year. Based on methods uncovered observing sales leaders who increased their revenue by an average of more than 30% from the previous year, this breakthrough book explains the eight proven strategies-from sparking a performance pursuit to launching pre-emptive strikes against your competition-that, across the board, accelerated sales growth for each top earner. [box] Sales Blazers prepare, engage, and lead with confidence! Get the skills you need to: Address the most severe dangers to your revenue Motivate each and every person you work with Research key prospects in a highly targeted fashion Use new knowledge of your people, prospects, and competitors to align your teams for top performance Clarify what work directly contributes to growth Gain the respect of your colleagues and enhance your advisory role to maximize sales Provide better feedback to teammates and customers that creates better resultsCook, Mark is the author of 'Sales Blazers' with ISBN 9780071546843 and ISBN 0071546847.