3776421

9780070569874

Running a Successful Franchise

Running a Successful Franchise
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  • ISBN-13: 9780070569874
  • ISBN: 0070569878
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Shivell, Kirk, Banning, Kent

SUMMARY

A growing percentage of stores & service business in the U.S. are franchises. This is the first resource to focus on the special issues & day-to-day operational realities of running a franchise, rather than on selecting or buying one. Running a Successful Franchise delivers the detailed, practical knowledge franchise owners & managers need to profitably run their business within the constraints of their franchise agreement. Coverage includes: "Transitioning" from corporate life to franchise ownership; Real world "do's & don'ts" for tackling a successful franchise operation; How to set up & implement management & reporting procedures; Creating purchasing & inventory control policies; Developing sales & marketing programs; & Recruiting & supervising dependable employees. Special chapters focus on resolving the most common areas of conflict between franchisers & franchisees.Shivell, Kirk is the author of 'Running a Successful Franchise' with ISBN 9780070569874 and ISBN 0070569878.

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