Rule of Three Surviving and Thriving in Competitive Markets

Jagdish Sheth, Ph.D., teaches at the Goizueta Business School of Emory University, where he is the Charles H. Kellstadt Professor of market strategy Rajendra Sisodia, Ph.D., has taught management and marketing courses at Boston University and George Mason University, and is currently Trustee Professor of Marketing and the founder and Director of the Center for Marketing Technology at Bentley College in Waltham, Massachusetts.Sheth, Jagdish is the author of 'Rule of Three Surviving and Thriving in Competitive Markets' with ISBN 9780743205603 and ISBN 074320560X.