5858870
9780002571524
Right Side Up: Building Brands in the Age of the Organized Consumer
by Alan Mitchell
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- Condition: Good
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Product details
- ISBN-13: 9780002571524
- ISBN: 0002571528
- Publisher: Harpercollins Pub Ltd
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SUMMARY
This text analyses the emergence of the consumer agent - a new breed of business, which organizes and represents consumers within the marketplace. It charts the rise of new types of superbrand which flourish because they act for their consumers.Alan Mitchell is the author of 'Right Side Up: Building Brands in the Age of the Organized Consumer' with ISBN 9780002571524 and ISBN 0002571528.
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