Rewind 40 Years Of Design And Advertising

This book charts the history of design and advertising over the last fortyears. Covering a range of design disciplines - including graphic design,ress advertising, radio and television, new media and retail packaging - aarrative-style essay sets out the historical framework and describes theain developments in design practice since the 1960s. The material in theook is drawn from the extensive archives of the London-based organisation,esign and Art Direction (D&AD), one of the world's leading bodiesepresenting the creative industries of design and advertising. Rewind chartshe history of design and advertising over the last forty years. The bookovers a broad range of design disciplines - including graphic design, pressdvertising, radio and television, new media and retail packaging. Aarrative style essay discusses the over-arching social and cultural themes,istorical frameworks and developments in design practice from the 1960s tohe present day, including the golden age of television advertising in the970s and the more recent emergence of new media in design and advertising ofMyerson, Jeremy is the author of 'Rewind 40 Years Of Design And Advertising', published 2004 under ISBN 9780714844602 and ISBN 0714844608.