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Publication Date: 2007
Publisher: Sharpe Incorporated, M. E.
Malhotra, Naresh K.
The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development.Malhotra, Naresh K. is the author of 'Review of Marketing Research ', published 2007 under ISBN 9780765620927 and ISBN 0765620928.
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