Revealing the Corporation Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing

As the concpets of corporate identity, communication, images, and branding have causght the imagination of both scholars and managers, new ways of concpetualizing organizations have arisen. This international and multidisciplinary collection of works captures the quintessence of the corporation and its many inner and outer manifestations. Both editors are pioneers of the field and in this work they present a new approach to the subject area. Drawing on their wide experience, Balmer and Greyser ahve assembled a portfolio of readings from those who practice, study, and research the areas in question, selecting illuminating pieces that stem from the 1950s to the present day to highlight both practitioner and scholarly perspectives. This resulting work in an augmented and fully revised new edition of an anthology that affords a new way of comprehending organizations, drawing on a wide range of disciplinary perspectives.Balmer, John M. T. is the author of 'Revealing the Corporation Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing' with ISBN 9780415284202 and ISBN 0415284201.