4901951

9780078614002

Retailing

Retailing
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  • Comments: Minimal shelf or edge wear on cover and spine, good binding, no apparent writing or highlighting. No guarantee that access code has not been previously used or that CD is included.

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  • ISBN-13: 9780078614002
  • ISBN: 0078614007
  • Publisher: McGraw-Hill Higher Education

AUTHOR

McCalla, Priscilla R., McGraw-Hill Staff

SUMMARY

The new "Glencoe Marketing Series: Retailing" focuses on retail marketing, management, and merchandising. Developed to meet state standards and objectives, the "Glencoe Marketing Series" books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the "Glencoe Marketing Series" also function as supplemental texts for Marketing I courses that may use "Marketing Essentials,"McCalla, Priscilla R. is the author of 'Retailing' with ISBN 9780078614002 and ISBN 0078614007.

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