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9780256136616

Retailing Management (Mcgraw Hill/Irwin Series in Marketing)

Retailing Management (Mcgraw Hill/Irwin Series in Marketing)

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Product details

  • ISBN-13: 9780256136616
  • ISBN: 0256136610
  • Edition: 2 Sub
  • Publisher: Irwin Professional Pub

AUTHOR

Michael Levy, Barton A. Weitz

SUMMARY

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.Michael Levy is the author of 'Retailing Management (Mcgraw Hill/Irwin Series in Marketing)' with ISBN 9780256136616 and ISBN 0256136610.

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