Retail Buying

This completely revised and updated Retail Buying focuses on a wealth of new material. It brings the buyer's role right into the new millennium. Included are the following: A new chapter, "Buying for Off-Site Retail Outlets" explores how the buyer addresses purchasing for the Internet, Catalogs, and Home Shopping Networks. A wealth of new visuals have replaced those of the earlier editions. Ancillary materials that include a host of Retail Buying videos that take the students on "trips" and "planning sessions" that the buyer regularly uses in his or her routine. A totally revised Glossary that includes all of the present day terminology used by retail buyers.Diamond, Jay is the author of 'Retail Buying', published 2000 under ISBN 9780130254320 and ISBN 0130254320.