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1503556

9780761955184

Resisting McDonaldization

Resisting McDonaldization
$65.66
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  • Condition: New
  • Provider: gridfreed Contact
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  • Ships From: San Diego, CA
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780761955184
  • ISBN: 0761955186
  • Publisher: SAGE Publications, Limited

AUTHOR

Smart, Barry

SUMMARY

The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.Smart, Barry is the author of 'Resisting McDonaldization' with ISBN 9780761955184 and ISBN 0761955186.

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