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9780761955177

Resisting McDonaldization

Resisting McDonaldization

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Product details

  • ISBN-13: 9780761955177
  • ISBN: 0761955178
  • Publisher: SAGE Publications, Limited

AUTHOR

Smart, Barry

SUMMARY

The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.Smart, Barry is the author of 'Resisting McDonaldization' with ISBN 9780761955177 and ISBN 0761955178.

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