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9780875846330

Reputation Realizing Value from the Corporate Image

Reputation Realizing Value from the Corporate Image
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Product details

  • ISBN-13: 9780875846330
  • ISBN: 0875846335
  • Publisher: Harvard Business School Press

AUTHOR

Fombrun, Charles J.

SUMMARY

This book shows how firms can and should recognize, promote and protect their most valuable intangible asset, their reputation. It presents a process for assessing and improving reputation and offers recommendations for strategic reputation management.Fombrun, Charles J. is the author of 'Reputation Realizing Value from the Corporate Image' with ISBN 9780875846330 and ISBN 0875846335.

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