Representations of the Social Bridging Theoretical Traditions

Humans are social animals, living through interaction with each other. We construct a framework of shared references to define how we think about the world around us. Such shared references are social representations. This theoretical concept allows us to rethink the complex interaction between our individual minds and the social life by focusing primarily on socio-cultural phenomena and their integration into our common sense. This volume brings together prominent social psychologists from the United Stages and Europe to present the major concepts and applications of social representation theory. Both content and methodological issues are raised in a series of case-study chapters. In addition, 3 key themes - social construction, social categorization, and social identification - are addressed through chapters and commentaries by social psychologists of representing different theoretical traditions and geographical locales. Covering a wide range of issues, this diverse collection will have a forceful impact on the future of social psychology.Deaux, Kay is the author of 'Representations of the Social Bridging Theoretical Traditions' with ISBN 9780631215349 and ISBN 0631215344.