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5304190

9781598691344

Rengen The Rise of the Cultural Consumer - and What It Means to Your Business

Rengen The Rise of the Cultural Consumer - and What It Means to Your Business
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  • Condition: New
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9781598691344
  • ISBN: 1598691341
  • Publication Date: 2007
  • Publisher: Adams Media Corporation

AUTHOR

Martin, Patricia

SUMMARY

'RenGen' is about the rise of the next 'renaissance generation', an emerging section of the American public who are enlightened, creative and eager to challenge the status quo. It draws a picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance.Martin, Patricia is the author of 'Rengen The Rise of the Cultural Consumer - and What It Means to Your Business', published 2007 under ISBN 9781598691344 and ISBN 1598691341.

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