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9780738208190
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In the decade since this book was first published, McKenna's prognostications about the impact of technology on marketing have been borne out. In this new, updated edition he reflects on the degree to which technology has raised the bar in terms of customer expectations and company capabilities.McKenna, Regis is the author of 'Relationship Marketing' with ISBN 9780738208190 and ISBN 0738208191.
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