Real World Guide to Fashion Selling And Management

- Selling Isn't a Dirty Word - Retail Sales - Business-to-Business Selling - Getting to the Sale - The Sales Presentation - Follow Through and Relationship Development - Selling Yourself - The Characteristics of Successful Salespeople and Sales Managers - Managing a Sales Force - Training and Tools - Measuring Productivity - Organizational Structure & Interaction - The Global Marketplace - Adjusting to Changes in Fashion Markets - Case studies, featuring successful, high-caliber businesspeople who will tell how s/he applied the principles of the chapter discussed, and the results - Key terms defined in an easy-to-understand language, each explained and accompanied with examples - Illustrations and diagrams will be used throughout to emphasis main points - Main concepts will be in bulleted format, with a concise summary of each - Real-life simulations - Practice quizzes - In-class exercises, where students can pair up and practice the selling principles discussed in the chapter - Instructor's Guide includes options for organizing the curriculum and suggestions for teaching the coursePerlman, Sar is the author of 'Real World Guide to Fashion Selling And Management ', published 2006 under ISBN 9781563674211 and ISBN 1563674211.