Real-Life Marketing And Promotion Strategies in College Libraries Connecting With Campus & Community

Real-Life Marketing and Promotion Strategies in College Libraries is a "how-to" guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on-campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library's users, how to make improvements to meet those needs, and how to communicate those improvements to the users.Petruzzelli, Barbara Whitney is the author of 'Real-Life Marketing And Promotion Strategies in College Libraries Connecting With Campus & Community', published 2006 under ISBN 9780789031587 and ISBN 0789031582.