5506425

9780471030218

Readings in Consumer Behavior: Individuals, Groups and Organizations

Readings in Consumer Behavior: Individuals, Groups and Organizations
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  • ISBN-13: 9780471030218
  • ISBN: 047103021X
  • Publication Date: 1979
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Wallendorf, Melanie, Zaltman, Gerald

SUMMARY

Wallendorf, Melanie is the author of 'Readings in Consumer Behavior: Individuals, Groups and Organizations', published 1979 under ISBN 9780471030218 and ISBN 047103021X.

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