3657986
9780415094665
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Radio is undergoing a major renaissance both as an industry and as a cultural experience for its listeners. Its new popularity reflects changing patterns in our lives, increased audience mobility, and a greater sense of public involvement in the mass communication process. Not only do we tune into a sophisticated network of news, information and entertainment, but we participate in its output through the phone-in, outside broadcast and access to a growing network of local radio stations.Pete Wilby and Andy Conroy's new textbook examines the 'radio experience' and the part it plays in the lives of listeners. They consider the rationale behind radio production, the organisation of the radio station and the scope of its technology and consider the ways in which the radio text connects with the cultural experience of its listeners.Wilby, Pete is the author of 'Radio Handbook' with ISBN 9780415094665 and ISBN 0415094666.
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