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4777092

9781412903813

Qualitative Marketing Research A Cultural Approach

Qualitative Marketing Research A Cultural Approach

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Product details

  • ISBN-13: 9781412903813
  • ISBN: 1412903815
  • Publisher: SAGE Publications, Limited

AUTHOR

Moisander, Johanna, Valtonen, Anu

SUMMARY

Johanna Moisander is Acting Professor of Marketing in the Department of Marketing and Management, Helsinki School of Economics, Finland Anu Valtonen is Acting Professor of Marketing in the Faculty of Business and Tourism, University of Lapland, FinlandMoisander, Johanna is the author of 'Qualitative Marketing Research A Cultural Approach' with ISBN 9781412903813 and ISBN 1412903815.

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