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4854898

9781412903806

Qualitative Marketing Research A Cultural Approach

Qualitative Marketing Research A Cultural Approach

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Product details

  • ISBN-13: 9781412903806
  • ISBN: 1412903807
  • Publication Date: 2006
  • Publisher: SAGE Publications, Limited

AUTHOR

Moisander, Johanna, Valtonen, Anu

SUMMARY

Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory.Moisander, Johanna is the author of 'Qualitative Marketing Research A Cultural Approach', published 2006 under ISBN 9781412903806 and ISBN 1412903807.

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