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9780072882568

Public Relations Writing The Essentials Of Style And Format

Public Relations Writing The Essentials Of Style And Format

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Product details

  • ISBN-13: 9780072882568
  • ISBN: 0072882565
  • Edition: 5
  • Publication Date: 2004
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Bivins

SUMMARY

The essential skills for developing & writing public relations materials are laid out in this book, which covers news releases, backgrounders, newsletter & magazine articles, brochures, print advertising copy, & broadcast scripts.Bivins is the author of 'Public Relations Writing The Essentials Of Style And Format', published 2004 under ISBN 9780072882568 and ISBN 0072882565.

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