4658961

9780073289731

Public Relations The Profession and the Practice

Public Relations The Profession and the Practice
$20.99
$3.95 Shipping
  • Condition: New
  • Provider: booksfyi Contact
  • Provider Rating:
    90%
  • Ships From: cadiz, KY
  • Shipping: Standard, Expedited

   30-day money back guarantee
$143.92
$3.95 Shipping
  • Condition: New
  • Provider: Rhody Shop Contact
  • Provider Rating:
    47%
  • Ships From: Wrentham, MA
  • Shipping: Standard (tracking available)
  • Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

   30-day money back guarantee
$0.51
$3.95 Shipping
  • Condition: Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780073289731
  • ISBN: 0073289736
  • Publication Date: 2006
  • Publisher: McGraw-Hill College

AUTHOR

Lattimore, Dan L.

SUMMARY

Part I: THE PROFESSION Chapter 1. Introduction Chapter 2. History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: PUBLIC RELATIONS: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communications Chapter 11. Community Relations Chapter 12. Marketing and Consumer Relations Chapter 13. Financial Relations Chapter 14. Public Affairs: Relations with Government Chapter 15. Nonprofit Public Relations Chapter 16. Corporate Public Relations Chapter 17. Emerging TrendsLattimore, Dan L. is the author of 'Public Relations The Profession and the Practice', published 2006 under ISBN 9780073289731 and ISBN 0073289736.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.