Public Relations The Profession and the Practice

Public Relations The Profession and the Practice
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  • ISBN-13: 9780073289731
  • ISBN: 0073289736
  • Publication Date: 2006
  • Publisher: McGraw-Hill College


Lattimore, Dan L.


Part I: THE PROFESSION Chapter 1. Introduction Chapter 2. History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: PUBLIC RELATIONS: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communications Chapter 11. Community Relations Chapter 12. Marketing and Consumer Relations Chapter 13. Financial Relations Chapter 14. Public Affairs: Relations with Government Chapter 15. Nonprofit Public Relations Chapter 16. Corporate Public Relations Chapter 17. Emerging TrendsLattimore, Dan L. is the author of 'Public Relations The Profession and the Practice', published 2006 under ISBN 9780073289731 and ISBN 0073289736.

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