4311570
9780060401764
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.Wilcox, Dennis L. is the author of 'Public Relations: Strategies and Tactics - Dennis L. Wilcox - Hardcover' with ISBN 9780060401764 and ISBN 0060401761.
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