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9780060471064

Public Relations: Strategies and Tactics - Dennis L. Wilcon - Hardcover - 2nd ed

Public Relations: Strategies and Tactics - Dennis L. Wilcon - Hardcover - 2nd ed

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Product details

  • ISBN-13: 9780060471064
  • ISBN: 0060471069
  • Edition: 2
  • Publisher: Addison-Wesley Educational Publishers, Incorporated

AUTHOR

Wilcox, Dennis L., Ault, Phillip H., Agee, Warren K.

SUMMARY

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.Wilcox, Dennis L. is the author of 'Public Relations: Strategies and Tactics - Dennis L. Wilcon - Hardcover - 2nd ed' with ISBN 9780060471064 and ISBN 0060471069.

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