5296256

9780205492107

Public Relations Managing Competition and Conflict

Public Relations Managing Competition and Conflict
$0.51
$3.95 Shipping
List Price
$106.80
Discount
99% Off
You Save
$106.29

  • Condition: Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

   30-day money back guarantee
$15.00
$3.95 Shipping

Your due date: 12/20/2020

How do rentals work?
$106.80
List Price
$106.80
Discount
85% Off
You Save
$91.80

  • Condition: Acceptable
  • Provider: RentMe Contact
  • Provider Rating:
    66%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited
  • Comments: Book contains slight moisture damage. Used books cannot guarantee unused access codes or working CD's!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780205492107
  • ISBN: 020549210X
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Cameron, Glen T., Wilcox, Dennis L., Reber, Bryan H.

SUMMARY

Public Relations: Managing Competition and Conflict Glen T. Cameron, Universityof Missouri Dennis L. Wilcox, San JoseState University Bryan H. Reber, Universityof Georgia Jae-Hwa Shin, Universityof Southern Mississippi Public Relations: Managing Competition and Conflictis an introductory textbook that provides students with the latest theories and practices as it explores the role of competition and conflict in today's modern public relations practice. This text takes a brief, problem-solving approach, combining the insights of public relations experts Glen Cameron and Dennis Wilcox with the fresh voices of two of the fastest rising stars of public relations education, Bryan Reber and Jae-Hwa Shin. Features: Topical and timely casebooks make current public relations events understandable and relevant to students. Examples include the Dixie Chicks and their image (Ch. 1), the Bush administration and Hurricane Katrina (Ch. 6), and Wal-Mart's efforts to improve its reputation (Ch. 6). Case activity projects in each chapter pose practical, real-world case problems that require students to discuss and generate a solution, developing students critical thinking and problem-solving capabilities. "Global" boxes broaden students perspectives by showing public relations activities and campaigns on a global scale. Examples such as the censorship of Yahoo, Google, and Microsoft in China (Ch. 6), the breast cancer awareness campaign in Pakistan (Ch. 7), and the PR war between Israel and the Palestinians underscore the international and intercultural implications of public relations (Ch. 10). "Ethics" boxes provide real-life ethical situations that encourage students to discuss various ethical aspects of the profession and draw their own conclusions. These features focus on actual situations such as paying journalists in Iraq to write favorable stories (Ch. 2), when to resign from an account (Ch. 4), and the ethics of issuing misleading news releases (Ch. 5). "Insight" boxes with how-to information and checklists help students master the practical tactics of the field, including how to write a news release (Ch. 1), pitch a story via e-mail (Ch. 3), and select media channels for distribution. (Ch. 4) From a reviewer: "What I like about this text is the simplicity and naturalness of the organization and? the approach the authors take." Lloyd Chiasson, Jr., NichollsState UniversityCameron, Glen T. is the author of 'Public Relations Managing Competition and Conflict', published 2007 under ISBN 9780205492107 and ISBN 020549210X.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.