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9780205393558

Public Relations From Theory to Practice

Public Relations From Theory to Practice
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  • ISBN-13: 9780205393558
  • ISBN: 0205393551
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Neff, Bonita Dostal, Hansen-Horn, Tricia

SUMMARY

Public Relations: From Theory to Practiceprovides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts. This practical text examines a range of theoriesfrom functional, cultural, rhetorical, and critical to feminist, postmodern, and alternativein a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the fielda comprehensive examination of public relations theory as practiced.Public Relations: From Theory to Practicepresents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection. Features: Uniquetheory to practice(case studies and reflective questions) presentation focuses on the key areas of public relations concern: organizational, interpersonal, management, social constructionist, rhetorical, technological and ethical comunication. Case studiesfollow ample sections on theory in each chapter and demonstrate how theories apply in real world contexts. Reflective questionsguide the discussion, point out unique features of theories as implemented in the case studies, and provide a more advanced look at the theory-to-practice connection.Neff, Bonita Dostal is the author of 'Public Relations From Theory to Practice', published 2007 under ISBN 9780205393558 and ISBN 0205393551.

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