Public Relations for Pharmacists

Public Relations for Pharmacists is the first book on public relations designed specifically for pharmacists, the third largest health profession in the United States. Written by the most experienced public relations practitioner in the pharmacy field today, the book gives pharmacy professionals all the PR tools they need to advance their practice, including media relations, community involvement, and special events activities. Key Features: * 9 "how-to" chapters that explain how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; how to get involved in your community; how to celebrate national health observances; and how pharmacy students and colleges of pharmacy can use PR * Lists of public relations do's and don'ts, points to consider, and tips for succeeding * Suggested messages for pharmacists to communicate to the public * Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter * Appendix includes a glossary of public relations terminology, frequently asked questions about public relations and the answers, "Communication Guidelines for Elected and Appointed Representatives and the Staff of the American Pharmaceutical Association," and a directory of the national pharmacy associations * IndexPugliese, Tina L. is the author of 'Public Relations for Pharmacists' with ISBN 9781582120119 and ISBN 1582120110.