1453405
9780321031037
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.Wilcox, Dennis L. is the author of 'Public Relations Casebook', published 2003 under ISBN 9780321031037 and ISBN 0321031032.
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