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2049305

9780761948568

Public Relations A Managerial Perspective

Public Relations A Managerial Perspective

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Product details

  • ISBN-13: 9780761948568
  • ISBN: 0761948562
  • Publication Date: 2004
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Moss, Danny, DeSanto, Barbara

SUMMARY

Taking a managerial perspective on the field of public relations, this book explores the field of PR and its role in the wider organizational world. Contributions explore a variety of contexts in which the relevance of understanding these two interlinking domains is paramount, such as corporate branding and reputation.Moss, Danny is the author of 'Public Relations A Managerial Perspective', published 2004 under ISBN 9780761948568 and ISBN 0761948562.

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