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9780256155532

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

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  • ISBN-13: 9780256155532
  • ISBN: 0256155534
  • Edition: 8 Sub
  • Publication Date: 1994
  • Publisher: Richard D Irwin

AUTHOR

Thomas C. Kinnear, Martin R. Warshaw, James F. Engel

SUMMARY

Thomas C. Kinnear is the author of 'Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)', published 1994 under ISBN 9780256155532 and ISBN 0256155534.

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