Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources)

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services.Frederick G Crane is the author of 'Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources)', published 1993 under ISBN 9781560242406 and ISBN 156024240X.