Product Esthetics An Interpretation for Designers

A unique book about esthetic aspects of designing utilitarian products, "must" reading for students and teachers of design, designers, product development engineers, and manufacturers who want to increase sales and profit. If you've ever wondered why good looks seem to sell products, you'll find Lewalski's analysis revealing and stimulating. Lewalski refuses to give up the problems of esthetics as obscure and unexplainable; rather, drawing on his own broad background in design as well as extensive reading in psychology, Lewalski formulates an original and workable theory of design. He confronts the notion that our esthetic preferences are totally detached from our practical needs and reveals and analyzes a subtle connection between both. A basis for product design courses in selected universities, richly illustrated and with a comprehensive annotated bibliography, PRODUCT ESTHETICS challenges the way we see and shape the world around us.Lewalski, Zdzislaw M. is the author of 'Product Esthetics An Interpretation for Designers' with ISBN 9780944327043 and ISBN 0944327044.