Principles of Marketing Engineering

Principles of Marketing Engineering
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  • ISBN-13: 9781425135867
  • ISBN: 1425135862
  • Publication Date: 2007
  • Publisher: Trafford Publishing


Lilen, Gary, Rangaswamy, Arvind, De Bruyn, Arnaud


Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision makingLilen, Gary is the author of 'Principles of Marketing Engineering', published 2007 under ISBN 9781425135867 and ISBN 1425135862.

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