5293018
9780321478924
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Gitman's Brief Fourth Edition approaches introductory finance with a focused concentration on the fundamental concepts, techniques, and practices of managerial finance. Through a proven, fully integrated learning system, this streamlined text provides students with a road map through the content. The overarching organization of the text is designed to conceptually link a firm's actions to its value as determined in the securities markets. Each major decision area is presented in terms of both risk and return factors and the potential impact on the owner's wealth. Every new textbook comes with MyFinanceLab (formerly known as FinanceWorks), Addison-Wesley's online homework, testing, and tutorial system. MyFinanceLab saves instructors time with automatically graded homework, and gives students the benefit of individualized study plans, unlimited practice, and immediate feedback.Gitman, Lawrence J. is the author of 'Principles of Managerial Finance Brief Plus Myfinancelab Student Access Kit ', published 2006 under ISBN 9780321478924 and ISBN 0321478924.
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