Principles of Competitive Drug Development

There are several "How to conduct clinical trials" books available, but none addresses the entire scope of development in the context of obtaining a competitive advantage in the current environment. The value of focusing on quality, quantity, time, and cost-effectiveness is now more important than ever. The objective is to provide a way of thinking and implementing the necessary processes that is not dependent either on a particular company structure or on any specific technology. Thus the approach can be tailor-made for any company. There are specific examples that illustrate some of the ways in which the principles can be applied, as well as suggestions for the overall governance that may provide a better context in which the changes can be implemented and be successful.Tansey, Mike is the author of 'Principles of Competitive Drug Development', published 2006 under ISBN 9781901346701 and ISBN 1901346706.