181396
9780471466703
Price Advantage Workbook Step-by-Step Questions and Exercises to Help You Master The Price Advantage
by Marn, Michael V., Roegner, Eric V., Zawada, Craig C.
28
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Product details
- ISBN-13: 9780471466703
- ISBN: 0471466700
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Michael V. Marn is a partner in the Cleveland office of the international consulting firm of McKinsey & Company Eric V. Roegner is a partner in the Cleveland office of McKinsey & Company Craig C. Zawada is a partner in the Pittsburgh office of McKinsey & Company Rajneesh Suri, PhD, is Assistant Professor of Marketing at Drexel UniversityMarn, Michael V. is the author of 'Price Advantage Workbook Step-by-Step Questions and Exercises to Help You Master The Price Advantage' with ISBN 9780471466703 and ISBN 0471466700.
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