25915247
9781411601390
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PRESS RELEASES FROM HELL AND HOW TO FIX THEM features a dozen examples including nine guaranteed-to-landÒin-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory. SETH GODIN, Author of Unleashing the Ideavirus ays: "Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a press release wouldn't want to read this booklet first."Ochman, B. L. is the author of 'Press Releases from Hell and How to Fix Them', published 2002 under ISBN 9781411601390 and ISBN 1411601394.
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