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4408028

9781403998835

Premium Power The Secret of Success of Mercedes-Benz, BMW, Porsche And Audi

Premium Power The Secret of Success of Mercedes-Benz, BMW, Porsche And Audi
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Product details

  • ISBN-13: 9781403998835
  • ISBN: 1403998833
  • Publication Date: 2006
  • Publisher: Palgrave Macmillan

AUTHOR

Stuermer, Christoph B., Rosengarten, Philipp G.

SUMMARY

The authors explore how the German car industry regenerated itself by developing premium brands, initiating a revolution in the industry and setting new benchmarks.Stuermer, Christoph B. is the author of 'Premium Power The Secret of Success of Mercedes-Benz, BMW, Porsche And Audi', published 2006 under ISBN 9781403998835 and ISBN 1403998833.

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